The PS3 may still be the most expensive console on the market by quite a margin, but you are "paying for potential", says Sony marketing boss Scott Steinberg.so the question is do you buy a system for potential or for games, this has got to be the worst marketing strategy I could imagine. response to a price cut is, Yeah we are expensive, but trust us, someday it will be worth it. Why not just wait to the day it IS worth it, and buy it then ?Microsoft earlier this week replaced the 20GB Xbox 360 with a new 60GB SKU, now on sale for the same �199 asking price, while the 40GB PS3 costs �299 with Sony showing no signs of slashing it.
It's worth the extra investment though, says Steinberg. "The price of the PS3 is high but you're paying for potential," he said, touting Sony's ten-year lifecycle plan for the shiny box.
