Namco Bandai Must Sell 500K PS3 Games to Profit

Next-generation development raises bar, lowers margins.

Namco must sell 500,000 copies of any PS3 game to make a profit

Namco must sell 500,000 copies of any PS3 game to make a profit

Namco Bandai's President, Takeo Takasu, tells Bloomberg that to make their money back on any given PlayStation 3 game, the publisher must sell at least 500,000 copies. He went on to say that their current crop of games for Sony's black and chrome beast is "selling well," though actual figures are conspicuously absent from the report.

Given that launch titles don't typically have the longest legs of a given console generation, and that Sony is having no small amount of difficulty delivering the number of consoles its previously promised to store shelves, this could be bad news for recent Namco Bandai PlayStation 3 releases like Ridge Racer 7 and Mobile Suit Gundam: Crossfire.

The rising cost of development has caused no small amount of consternation in the games industry, and as budgets for AAA titles continue to soar into the tens of millions of dollars, publishers and developers alike are bracing themselves some hard changes.

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