Sony Exec: Wii, Xbox 360 Too Expensive

Speaking to an Australian newspaper, the managing director of Sony Computer Entertainment Australia criticizes the pricing structure of the Xbox 360 and the Wii.

My only question for this Christmas on Wii is the price point. Even though it's affordable, I'm guessing you need to spend about [$370 US] to take home a Wii and enjoy it."

--Michael Ephraim to The Age

Speaking to The Age, Sony Computer Entertainment Australia managing director Michael Ephraim slams the pricing structure of Nintendo and Microsoft for their respective next-gen consoles.

Describing Nintendo's Wii as "a bit pricey," Ephraim theorizes that gamers would need to spend over $350 US to "take home a Wii and enjoy it." Ephraim explains that Sony has "great respect for" Nintendo's long-term strategy, but that "for this Christmas, I think that price point is still not family entertainment."

Wii60: Too pricey by Sony's estimation

Wii60: Too pricey by Sony's estimation

Though he said that Microsoft has done "fairly well" with its next-gen console, Ephraim also criticizes the Xbox 360's price, calling it a "pricey" and "a big investment for family entertainment."

Ephraim also criticizes Microsoft's "narrow" selection of Xbox 360 games, saying that they "appeal only to a very core group." Ephraim still feels that the PS2 will be the overwhelming choice this Christmas, given the unit's price and standing among casual gamers.

THE VERDICT by Sid Shuman Sid Shuman's Avatar

Dear Kettle. you're black. Signed, Pot.

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