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RedOctane Teams With MTV For Guitar Hero Goodness
- November 23, 2005 09:48 AM PST
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Red Octane teams up with MTV for special Guitar Hero goodness.
Video game publisher RedOctane has announced a strategic partnership with MTV Games for the innovative, upcoming rock 'n roll video game, Guitar Hero and future generations of the Guitar Hero franchise.Under this partnership, MTV Games will feature the Guitar Hero franchise in original programming, creative promotions and competitions across a range of its properties, including MTV, mtv.com, MTV Overdrive, MTV2, mtvU, mtvU ?ber, and MTV 44 ?. This highly anticipated title was released nationwide on November 8th for the PlayStation2 computer entertainment system.
"The partnership between MTV Games and RedOctane was motivated by the strong integration of music and gameplay in Guitar Hero," said Kai Huang, CEO of RedOctane. "For the first time rock music is not in the background but instead it IS the game!"
"Guitar Hero is the next best thing to actually being a rock star," said Joseph Varet, Senior Director of MTV Games. "It's a unique game that truly delivers on our audiences' passion for music, perfectly representing the kind of experience that MTV Games was established to create."