Halo 2 Surpasses 1.5 Million Pre-Orders
- October 19, 2004 12:19 PM PST
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Heavily hyped Xbox shooter breaks the record in video game preorders.
The release of Halo 2 is just weeks away, and the Xbox exclusive first-person shooter has passed the 1.5 million mark in pre-orders for the United States--and is poised to generate more revenue in 24 hours than the day one sales of any full feature movie in entertainment history.The first copy of Halo 2 will be distributed in a Midnight Madness at the Toys "R" Us in Times Square, New York on November 9, 12am. In addition, more than 6,500 U.S. retailers including Gamestop, EB Games, Best Buy, Gamecrazy, Game Rush, Circuit City, Kmart Super Center stores and FYE will open their doors at 12:01 a.m. on Tuesday, Nov. 9.
"'Halo 2' is expected to be the biggest 24 hours for a video game title in retail history and is projected to bring in more revenue than any day one box office blockbuster movie in the United States," said Peter Moore, corporate vice president of worldwide publishing and marketing for Xbox. "We call it the Halo 2 effect. We?ve even heard rumors of fan anticipation of the 'Halo 2 flu' on November 9."
The original "Halo" sold more than 5 million copies worldwide--and the next installment seems destined to surpass the first.
