ESRB iPhone app coming home for Christmas

  • by Alex Wawro
  • December 01, 2009 12:03 PM PST

A new campaign to raise consumer awareness includes a handy app that puts the entire ESRB rating database at your fingertips.

The Entertainment Software Rating Board announced a new iPhone application today that allows users remote access to the ESRB ratings database.

In an effort to boost parent involvement in raising their children the ESRB timed this new app to coincide with the start of the Christmas shopping season, and the program goes beyond the descriptors on the back of every game package to provide an explanation of all content descriptors and questionable material in the title. A new public service announcement will also be seen this month urging parents to be aware of what their children are playing.

"This new rating search application puts all this information at parents' fingertips when they need it most, right at the store," said ESRB president Patricia Vance. "It's a powerful tool that will help assure parents that the games they gives as gifts are not only fun but also appropriate for their children."

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SilentGhosteye

if people aren't aware that video games have ratings, there is something wrong with them. If parents were worried about their kids and what games they play, they wouldn't buy their kids Grand Theft Auto, and other violent games.

darthmilo77

OH NO A KID WAS TRYING TO PLAY "Blastman" WHICH APPEARS TO BE APPROPRIATE FOR AGES 10 AND UP WHAT'S NEXT LETTING THEM SEE PG MOVIES

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