Nintendo ranks as 6th most reputable company in the world

Forbes's site recently released a list of the world's 200 most reputable companies (via the Reputation Institute), with Nintendo coming in at number 6, beating out other huge titans of industry such as Microsoft, the Walt Disney Company, Pepsi and Apple Computers.

Nintendo may be upsetting the balance of the gaming industry with their patented "appeal to the casual crowd" technique, but it's working out well for the makers of the Nintendo Wii and the Nintendo DSi according to Forbes. A list of the world's top 200 companies was provided to Forbes today via the Reputation Institute, citing Nintendo as the #6 ranked company in the international market. In what essentially sums up as the business world's biggest popularity contest, the Reputation Institute surveys consumer groups, industry members and corporate stakeholders every year to see which companies have been generating the biggest buzz.


Nintendo ranks as 6th most reputable company in the world

Nintendo executives, proving that just about anything will make money on the Nintendo Wii.


This one of several huge steps for Nintendo, who recently posted massive annual sales, citing the following numbers to the gaming press.

Nintendo Wii = 25.95 million units sold in 2008, with 50.39 million units sold life-to-date. This makes Nintendo's Wii the "fastest home video game hardware in history" to hit those numbers. Considering that home consoles used to cost more than a reasonable American sedan, that's probably true, given the Wii's low price point.

Nintendo DS = 31.18 million sold in 2008, with 101.78 million sold life-to-date. Likely counting both the original DS and the newer DS Lite models, the combined sales "exceeded 100 million units faster than any console or handheld video game hardware in history," according to Nintendo.

Overall, Nintendo made (in yens) 1.8 trillion ($18.5 billion) in net sales for 2008 , which added up to a 10 percent rise from last year. The company's annual net income was 279 billion, which is a lot more money than anyone reading this article will ever make in their entire lives.

Interestingly, Japan made the most money for Nintendo's stakeholders, since the the launch of a new system or Mario/Dragon Warrior/Zelda-related game over there is the general equivalent of a national holiday. With upcoming titles like The Conduit and Punch-Out! still in the works for 2009, not to mention the hot release of Rhythm Heaven, Nintendo doesn't look like it's going to stop printing money anytime in the near future.

Top-Selling Nintendo Games of 2008

Wii Fit = 16.37 million

Mario Kart = 15.4 million units

Brain Age/Brain Age 2 = 7.31 million

Pokemon Platinum = 3.75 million

Animal Crossing: City Folk = 3.38 million

Wii Music = 2.65 million

Kirby Superstar Ultra = 2.36 million

THE VERDICT by McKinley Noble McKinley Noble's Avatar Nintendo's success fails to suprise me. What DID surprise me about the top 200 list was that Sony came in at #126, while Microsoft fared a heck of a lot better at #30. I suspect that has more to do with their electronics than their video game software, unlike Nintendo, who pretty much only makes ridiculously addictive video game hardware.

Comments [15]

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Toneman

1-Ferrero, 2-Ikea, 3-Johnson & Johnson, 4-Petrobras, 5-Sadia...

Guess all I had to do is click the link you guys provided huh! hahahah

mrhammer

Yeah, I don't know about all you slackers, but I plan on making way more than 279 billion in my life. How? Simple. Coffee with booze in it.

You may scoff, but keep watching: "Star-Blasted" is coming to a town near you.

weinymew

Mr. Hammer that idea has been around for a long time. Ever hear of Kuhlua, or the countless irish made blends? The only star being blasted is your butt hole.

gain3svillain

Screw this editor! Funny how things only came into question when he noticed that Microsoft was in such a higher position than Fony. Fony sux too!

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