Beyonce to appear in Rhythm Heaven TV ads

Nintendo's put the "celebrity endorsement" approach to selling its games to good use in TV spots in just about every major territory where it sells games. Now it's putting perhaps its biggest celebrity endorsement push ever for a North American title behind Rhythm Heaven, which is launching alongside the DSi on April 5.

Beyonc? to appear in Rhythm Heaven TV ads

Rhythm Heaven's North American spokesperson is going to be R&B singer/producer/actress Beyonce, who spent yesterday shooting a TV spot for the game that is hopefully going to be all over television in the next few weeks. The spot isn't available for viewing anywhere just yet, but appears to be in the same vein as the America Ferrera commercial for New Super Mario Bros. (Only... making more sense, really.)

Now, you may be wondering, "Why does Beyonce want to promote a video game that's not even a huge multi-platform mass-marketing extravaganza?" Well, it turns out she's from the Nintendo generation, too.

What was the first game system you had when you were growing up?

A Nintendo. I would play Super Mario Bros. We weren't supposed to play it after 9 o'clock, and I would sneak and play all night. I loved it.

This is more than I, or I think anyone reading this, probably thought they'd ever have in common with Beyonce.

Read more at OMGNintendo.

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Riff_it_up

I hardly recognized her w/o her boobs and ass all..like..BLAM!..im not even a fan....

siavm

I was on the fence with this game but since they are using her to advertise it I am going to go buy it.

Mario4746

Smart play by Nintendo... She's liked by all age groups, which is who Nintendo is trying to push their products too!!

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