EA: Next Madden NFL cover could feature obscure player
- October 29, 2008 00:00 AM PST
The next Madden NFL cover could go to the highest bidder.
Now we know what's really up with Peter Moore's plan.
If EA's latest plan comes to fruition, there could be a kicker or punter on the cover of the next Madden NFL title. Or an assistant coach. Or even a waterboy.
Normally, the coveted cover spot is taken by one of the top players in the league, but Peter Moore, president of EA Sports, said discussions are currently underway to have it sold to the highest bidder. In a touch of class, he said all proceeds from the auction would go to the United Way, with which the NFL has had a long-standing charity partnership.
In an interesting side note, Moore said the franchise's success has not been linked to the cover star. "Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- they're buying Madden," he said.
However, the decision won't come anytime soon. Moore said negotiations were still being conducted with EA's skittish marketing team. The team requires some "convincing," Moore said.
Nevertheless, Moore was optimistic about the idea.
"I bet you can find 50 players that would say, 'I'd pay good money [to be on the Madden cover.' The league does a lot of work with [the United Way] to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back."
I'd still love to see a kicker or punter, or some third-string quarterback make the cover. The customer curiosity alon would sell more copies and give Madden NFL a fresh shot in the arm.
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Comments [10]
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- Oct 29 2008 at 10:40:55:AM PST
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Let me check my pockets.... ummmm
Will a dollar twenty-five do it??? =D
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I would love to see a waterboy on the cover of Madden. It'll be a symbol of how Madden has deteriorated.
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andrewjp93 wrote:
Let me check my pockets.... ummmm
Will a dollar twenty-five do it??? =D
I have lint, a stick of gum with lint on it and a lighter (even though I don't smoke). Why do I have this lighter in my pocket?
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With the "Madden Curse", why would an active player want to pay to get on the game?
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Toneman wrote:
Bobby Boucher FTW!!!
Yeah they should get Adam Sandler to get his WaterBoy character to be on the cover.
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I've been playing Madden since 95. I think I've paid my dues , so I want the cover
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I'd still love to see a kicker or punter, or some third-string quarterback make the cover. The customer curiosity alon would sell more copies and give Madden NFL a fresh shot in the arm.
I seriously doubt that sales would increase because some 2nd-rate schmuck bought his way onto the cover. I don't think putting Rex Grossman on the cover would push more copies of the game.
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