E3 attendance drops to 39 companies, down from 400
- May 20, 2008 09:28 AM PST
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For any hoping that E3's return to the Los Angeles Convention Center this year would restore the show to its former greatness, think again.
E3 2008 Floor Plan (hint: it's tiny)
The Entertainment Software Association revealed the E3 2008 exhibitor list on Tuesday, underscoring how insignificant and small the once-great video game conference has become in light of the internet and remote press events as announcement platforms.
According to the ESA, more than 400 game companies attended E3 2006, often referred to as the greatest E3 in terms of both size and pageantry. This year only 39 exhibitors will be present, slightly up from 33 on hand in 2007, the inaugural year of the expo's miniaturization.
In July 2006, shortly after several publishers voiced concern over the rising costs of the ballooning show, erstwhile ESA president Doug Lowenstein said: "It is no longer necessary or efficient to have a single industry 'mega-show.' By refocusing on a highly targeted event [in 2007 and beyond], we think we can do a better job serving our members and the industry as a whole..."
Notable exhibitors this year include Nintendo, Microsoft, Sony, Electronic Arts, Capcom, Konami, Atari, Eidos, MTV Games, Namco/Bandai, Sega, Take-Two, Square Enix, and THQ. Activsion, Atlus, and NCsoft will not be attending, though Activision has confirmed it will host a media event the night before the show begins.
E3 2008 exhibitor list:
- 1UP Network
- Akella
- Atari Inc.
- Bethesda Softworks
- CAPCOM Entertainment, Inc.
- Codemasters
- Crave Entertainment
- D3Publisher of America
- Deep Silver
- Disney Interactive Studios
- Eidos, Inc.
- Electronic Arts
- Fox Interactive Media
- Jagex Ltd.
- Konami Digital Entertainment
- Lucas Arts
- Majesco Entertainment
- Microsoft Corporation
- Midway Games, Inc.
- MTV Games
- NAMCO BANDAI Games America Inc.
- Natsume
- Nintendo of America Inc.
- Novint Technologies, Inc.
- Nyko Technologies
- Rebellion
- SEGA of America
- Sony Computer Entertainment America, Inc.
- Sony Online Entertainment Inc.
- Southpeak Interactive
- Square Enix Inc.
- Take-Two Interactive
- Tecmo
- THQ, Inc.
- Toshiba America Information Systems
- Ubisoft Entertainment Inc.
- Valve Software
- Warner Brothers Interactive Entertainment
- Xeed Games
Image courtesy of Kotaku
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- May 20 2008 at 09:24:34:AM PST
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got my 60gb ps3 replace free of charge in less than a week...and my $149 refunded...sony rules
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lol @ cubbypump, but dang this show has really gone down. I personally gave up once they stopped allowing the "booth babes"
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The one thing I care about are the press releases and those happen just before the actual event. As long as I have those, I don't really care about the show since I won't be able to attend it anyway.
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That's because they completely changed E3 from what it was and it sucks now. Of course companies are backing out.
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