Former Xbox 360 cheerleader Peter Moore 'loves' PlayStation

Ever the consummate businessman, EA Sports head and recent Xbox 360 chief fanman peter Moore has pledged his undying love for PlayStation.

Peter Moore sports his latest tattoo

Peter Moore sports his latest tattoo

In a wide -ranging interview about EA, EA Sports and hastily thought out gaming tattoos, Peter Moore showed that loyalty to a brand only goes so far when there's heaps of money on the table.

In the interview with PlayStation Universe, Moore, the former head of Microsoft's Xbox 360 division, professed his undying love for the PlayStation brand.

"I absolutely love the PlayStation," Moore said.

While the admonition is nothing to be too surprised about, given the amount of business EA gets from both the Xbox 360 and PS3, it is somewhat humorous given the extent to which Moore expressed his love of Halo, Xbox and Microsoft, in the past (mainly, through various permanent body art).

Could a new tat be far behind?

Comments [92]

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AANTHUNDER

He loves the amount of cash he is raking in with both PS3 and 360. He will soon be saying, " I love the Wii." You can bet on that!

AANTHUNDER

Shit, I remember when he LOVED THE DREAMCAST when he headed K sports for Sega.

AANTHUNDER

AANTHUNDER Posted at: 05/12/08 at 9:11 AM PST Shit, I remember when he LOVED THE DREAMCAST when he headed K sports for Sega.
I meant 2K Sports.

feryl

love your avatar aanthunder. :) but on a side note, what were people expecting him to say now that he's playing all sides of the industry.

Se7entySe7en

If I was getting paid the amount of money he gets paid, I'll say I love whatever they want me to say I love.

AANTHUNDER

Before you start to flame on P. Moore here is a little history about the man.

Moore holds a Bachelors Degree from Keele University, England, and a masters degree from California State University, Long Beach. Sega After working for Patrick USA, the U.S. subsidiary of the popular French company, and then Reebok, Peter Moore rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the companys decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO of Sega of America.
Microsoft In 2003, Microsoft hired Moore to help the Xbox compete with other next generation consoles. Microsoft CEO Steve Ballmer had been frustrated by the low market share of Xbox (then stalled at 23% in the United States), and heavily courted Moore based on his experiences with the Sega Dreamcast

leiderhausen

nothing wrong with moving about in the industry. Moore is entitled to love more than one machine. I think he's a dumbass for professing it with tattoos though. Oh well, there's always laser therapy to remove the competition.

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