Microsoft calls Nintendo Wii success 'unsustainable'

Xbox head of marketing, Jeff Bell, says Wii success wont last since third-party developers have yet to show they can make any money on Nintendo consoles.

Wii to fade like Vanilla Ice before it?

Wii to fade like Vanilla Ice before it?

"Clearly, we have a competitor where they win and no one else wins," Bell told Reuters in reference to the overwhelming popularity of first-party games on Nintendo platforms. "That is not sustainable, it's never been sustainable," he said.

Third-party publishers have struggled in past years to compete with Nintendo-made games given their critically acclaimed quality and loyal following.

Nintendo says times have changed.

Earlier this week, Nintendo president Reggie Fils-Aime told Reuters that 60 percent of Wii game sales came from outside publishers in November.

See also: The Wii won, but for how long?

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Brian_F

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