Microsoft officially drops price of Xbox 360 by $50
- August 07, 2007 07:16 AM PST
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Microsoft dropped the price of the Xbox 360 on Tuesday to coincide with the release of Madden NFL 08. Effective Wednesday, Xbox 360 premium will sell for $349, the Core model for $279, and the Elite model with larger hard drive for $449.
"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president of Microsoft's Xbox division.
The price drop is a first Xbox 360 and unprecedented some 22 months since first launching in November of 2005.
Microsoft also announced in the same release that the Xbox 360 Halo 3 Special Edition Console will hit store shelves this September at a price of $399.99.
The company also reiterated its claim that the Xbox 360 is home to the "greatest holiday game lineup of all time" this fall including titles such as Guitar Hero III, Halo 3, Rock Band, Project Gotham Racing 4, Mass Effect, and Bioshock.
Seems weird to have the company brag to gamers that it hasn't cut them some price slack in record-time. Yeah? Regardless, it's nice to have a drop before the busy influx of great games this fall.
