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Japanese ditch TV time in favor of Nintendo Wii
- July 16, 2007 10:47 AM PST
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Nintendo Wii isn't just outselling the PS3 6 to 1 in Japan, it's even stealing numbers from the prime-time TV audience in the country.
Wii time stealing TV time in Japan
"According to one senior executive of the country's largest commercial television channel, Fuji TV, families who used to tune in to its colorful diet of soap operas, panel games and comedy variety shows may, instead, be drifting away and choosing to spend the same, economically-critical 'golden hour' time playing on their Wii," reports The Times.
"The quality of programming has always been a little cyclical in Japan, but there has never been a period of decline like the one we are seeing now," the executive said regarding the drop in viewership. "The really big factor is the time people are spending on the Wii."
The article claims that audience theft is taking place because television producers and their programming have to compete with more than just other channels now. That seems to include the highly successful Wii at the moment.
Assuming Nintendo gets its way and achieves total launch to date sales of 20 million by this year, Japanese TV could be screwed. Factor in the looming potential and possible craze for WiiFit, and the country may even implode.
