Sony dropping PS3 price by $100 on July 12?

An unreleased Circuit City promotional flyer surfaced on Thursday showing a PS3 "price break" of $100 to $499. One anonymous retailer confirmed the "retail-wide" price drop, however, Sony President Ryoji Chubachi denied the rumor on Friday.

"At present we have no plans," Chubachi told Reuters when asked whether Sony would cut the PS3 price.

However, the above Circuit City flyer for the week of July 15-21 shows a $100 "price break" courtesy of Kotaku.

"Circuit City hasn't announced any sales price on the PS3, so we have no comment on an unsubstantiated rumor," a Sony spokesman told GamePro late Thursday.

But despite repeated denials for comment by Sony, one of the world's biggest retailers anonymously told Game Daily that a retail-wide PS3 price drop to $499 would happen on July 12, a day after Sony's E3 Press Briefing next week.

THE VERDICT by Blake Snow Blake Snow's Avatar Though still a rumor so long as Sony dances around the issue, expect a price drop announcement next week at Sony's E3 press briefing. The next question then becomes, if a reality, is $100 enough to push you over the edge?

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